The HAY Paper Cube Floor Lamp by Bertjan Pot brings a modern twist to traditional paper lighting, combining clean geometry with eco-conscious design. Inspired by folded paper ornaments, this flat-pack floor lamp features a lightweight, translucent shade made from ECOPET™—a durable material derived from recycled PET bottles. Emitting a warm, ambient glow, its sculptural form complements a variety of interiors, from calm residential settings to contemporary hospitality spaces. Functional, elegant, and easy to assemble, the Paper Cube reflects both Pot’s inventive approach and HAY’s commitment to sustainable Scandinavian design.